Design
With a foundation in communication design, my practice spans across diverse mediums, including sculpture, photography, 3D modeling, and digital illustration. I strive for a balance between the familiar and the unexpected, often achieving a minimalist surrealism that challenges conventional visual expectations. Grounded in design principles, I shape purposeful, engaging work that communicates with precision and imagination.
Projects
Franchise Me
Corporate design / Art Direction
Franchise Me is a strategic consultancy helping startups and businesses scale through franchising. For their corporate design, I created a visual identity combining a dark palette with vibrant light elements, symbolizing innovation and progress. The upstriving logo inspired a modular graphic system. Its geometric, fluid forms represent growth and collaboration while ensuring versatility across media.
Countdown Mountain
Art direction / Layout design
For this pandemic-era encyclopedia by Gabriel White, I embraced deliberately crude aesthetics - mismatched internet fonts, recycled advertising graphics, and clashing visual tropes. The design mirrors the text's dark humor and surreal mundanity through jarring text-image collisions and a self-consciously "cheap" visual language. Like the wandering monologues themselves, the layout circles back on itself, using the visual equivalent of internet debris to question how we organize and misinterpret our surroundings.
area61
Corporate design
As the designer for the corporate identity of area61, an innovation district in Penzing, Germany, I created a logo that reflects its history as a military airbase for Division 61 while symbolizing its transformation into a hub of innovation and recreation. The radar-inspired design connects the site’s past to its future as a center for cutting-edge technology, sustainable reuse of historic buildings, and creative industries. Developed in collaboration with project manager Oevermann & Oevermann, the visual identity captures area61’s vision as a dynamic space for progress and community.
Von Morgen
Branding and photography
This project entailed the development of a corporate design for a minimalist furniture and accessories label. The design emphasizes clean lines and bold colours in combination with a flexible logomark, reflecting the brand’s focus on modularity, innovation, and sustainability. The visual identity conveys simplicity and timelessness, with photography highlighting the interplay between objects, space, and user interaction. The result is a cohesive, understated aesthetic aligned with the brand’s values.
smart — Future of the city
Digital illustration
As part of an image campaign for Smart I created a series of conceptual visuals for their initiative "Future of the City." The work explores the theme of urban mobility, envisioning a world where fluid transitions transform everyday movements into joyful, effortless experiences. Inspired by Smart’s commitment to seamless, sustainable, and connected transportation, the imagery reflects a future where mobility is redefined as intuitive, eco-conscious, and deeply integrated into the evolving fabric of city life.
Hans Jürgen — London Dry Gin
Branding / Art Direction
For Hans Jürgen Gin, a small boutique label in Germany, I art-directed and designed the brand’s visual identity, creating a modern, quirky, and fun aesthetic. The project included the development of the logo, bold labels, and the conceptualization of product photography for both the summer and winter editions. By combining vibrant graphical elements with a playful yet refined visual language, the design captures the brand’s dynamic and lighthearted character.
Pie Paper
Creative and Art Direction
Pie was a research-based publication by myself and Simon Oosterdijk. Our beta-issue “The Circle” in 2008 set a loose foundation of what Pie would become: an eclectic and genre-independent publication for thinkers, artists and wonderers. Our aim was to inspire by taking the side road of the side road to uncover forgotten stories, overlooked trivia and understated sensations. Each issue became a theme-based mini-encyclopaedia and acts like a timeless flicker and thought-trigger. We collaborated with thinkers, writers and artists world wide to make each issue a highly varied reading journey, creating cross-links and opposites in the fields of art, design, science, folklore and any odd intersection inbetween.
Auckland Triennial
Art Direction
The 4th Auckland Triennial, themed "Last Ride in a Hot Air Balloon," served as a platform for my exploration of bold and enigmatic visual narratives. My work sought to encapsulate the thematic essence of venturing into the unknown, employing motifs of tunnels and portals as metaphors for transition and discovery. By integrating optical illusions, the pieces evoked a sense of curiosity and intrigue, creating a dynamic interplay between perception and reality. This approach not only resonated with the exhibition's conceptual framework but also invited viewers to engage with the profound and often disorienting nature of exploring uncharted territories.
Agoria — Impermanence
Album artwork
For Agoria’s album "Impermanence," I visualized the transient nature of time through long-exposure photography and stroboscopic light. Inspired by Étienne-Jules Marey’s motion studies, the imagery captures movement as layered traces—ephemeral yet poetic. These abstract streaks of light and form mirror the album’s themes: sound as both presence and memory, forever fading yet eternally cyclical. A study of time’s passage, rendered in light.
Brickworks — Build for living
Art Direction - Sculpture
Australian company Brickworks launched the "Build for Living" initiative to promote sustainable construction practices. For the accompanying website, I created visuals centered around the themes of Make, Move, Use, and Re-use. Using clay—the foundational material of bricks—I designed small-scale models to represent the lifecycle of building materials. These tactile forms visually convey Brickworks’ commitment to innovation, environmental responsibility, and the development of durable, energy-efficient solutions, highlighting the importance of sustainability and reuse in modern building practices.
Ghost Wave — Ages
Album artwork & visuals
The album artwork for Ghost Wave’s "Ages" explores the concept of temporal evolution through minimalist, abstract drawings. Clouds transition into letters and symbols, visually embodying the passage of time and the album’s thematic focus on the fluidity of "ages." The design employs minimalist typography and stark contrasts to convey a timeless, conceptual narrative of transformation and continuity.
The Floral Clocks
Art direction
A trilogy of booklets for Gabriel White’s music project The Floral Clocks. Each housing an album, where poetry weaves through found imagery and quietly profound installations of the everyday. The words don’t illustrate; they coexist, leaving space for the listener’s own resonance. Each booklet, with its CD nestled inside, is a tactile portal—part artifact, part invitation to wander.
Input Output
Art direction / Photography
A series of visuals for an experimental art exhibition invited participants to improvise with various media, yielding unexpected outcomes. Centered on themes of evolution and transformation, the works highlighted the role of human interaction as a driving force for change, exploring the interplay between collaboration and artistic evolution.
WIRED Magazine
Editorial illustration / photography
Commissioned by WIRED, this conceptual image accompanied their feature on Google’s unexpected alliance with the NSA. The artwork visually unpacks the paradox of tech giants—champions of digital transparency—relying on government surveillance for cybersecurity. Through symbolic visual language, it critiques the power dynamics at play when private innovation submits to state-controlled security protocols.